Do You Know the Truth About Lightning?

June 19, 2014

By: Zack Miller, DKI Ventures, LLC

How much do you REALLY know about lightning and what it is capable of? Although it may not seem like a threat to our society, lightning is actually more deadly than you would think. According to National Geographic News, it is considered to be “one of the leading weather-related causes of death and injury in the United States.” Thousands of people are killed each year due to lightning strikes, so it is important to know the real facts about this weather condition before you are caught in the middle of a storm.

Much of what we have been told about this type of natural occurrence is incorrect, so here are the truths behind some of those lightning myths:

Myth: Lightning always strikes the tallest objects.

Truth: Lightning occurs when a cloud has an imbalance between positive and negative electrical charges. It strikes objects that have strong positive charges, and those may not always be the tallest objects in the surrounding area.

Myth: Lightning does not strike the same place twice.

Truth: It is not uncommon for the same object to be struck multiple times. If an object has a strong positive electrical charge, then lightning will always be more attracted to it. The Empire State Building, for example, gets struck by lightning about 25 times a year.

Myth: You are safe from lightning if you are not under the clouds and rain.

Truth: Even if you are not caught in the storm, lightning can still strike more than ten miles outside of the center of it. No matter where you are, it is always best to go indoors if lightning begins to strike.

Myth: You are completely safe from lightning if you are in your house during a storm.

Truth: Staying in your home is one of the best ways to stay safe during a storm, but you must still be cautious. The chances of your house being struck by lightning rise if you use any items that conduct electricity. Houses are covered in electrical conductors, which is what lightning is attracted to. If a storm occurs and you are in your house it is best to avoid using items like televisions, phones, computers, and other electrical appliances.

Myth: Rubber tires on your car protect you from lightning.

Truth: Your car can help protect you from being struck by lightning. Contrary to what most people believe, the rubber tires of your car are not a contributing factor in this. What actually prevents lightning from striking you is the metal frame. If the car were to be struck, the lightning would travel through the metal and into the ground.


DKI Franchise: A And J Specialty Services, Inc. Celebrates 30 Years in Business

June 3, 2014 – (Elk Grove Village, IL, June 3, 2014)– DKI, North America’s largest disaster restoration contracting organization, today announced that A&J Specialty Services, Inc. of DeForest, WI, recently celebrated its 30th year in business.

On June 5th & 6th, A&J Specialty Services, Inc. will be celebrating the 30th anniversary of its founding by offering several free continuing education classes, along with hands-on training and flood clean-up demonstrations for clients and associates.  The festivities at their DeForest, WI office will include games, prizes, networks, and a luncheon banquet featuring their famous smoked pulled-pork BBQ.

From A&J Specialty Services, Inc.’s beginning in 1984 to being a leader in the restoration industry today, A&J Specialty Services has a lot to be proud of on its 30th birthday.

A&J Specialty Services, Inc. was started by Kent and Lynn Rawhouser as a specialty services business cleaning acoustical ceilings and light fixtures.  The business quickly expanded to include a commercial and residential carpet cleaning division.

About A&J Specialty Services, Inc.

A&J is highly regarded as an expert in responding to structural emergencies caused by floods, fire, smoke, sewage and mold throughout southern Wisconsin and around the country.  Through advanced certification, on-going training, and state-of-the-art technology, A&J provides a unique combination of compassionate personal service along with professional expertise to restore damaged properties to their pre-loss condition quickly and efficiently.  For more information please visit:

About DKI

DKI, headquartered in Chicago, is the largest disaster restoration contracting organization in North America.  DKI franchise companies provide full service restoration to their customers: emergency response, water damage mitigation, fire and contents cleaning, mold remediation, complete reconstruction and much more, 24 hours a day, 365 days a year.  DKI returns damaged property to its pre-loss condition quickly and efficiently, delivering complete satisfaction to our consumer, insurance, and corporate customers.  For more information about DKI, visit our website at or contact Jessica Nielsen at (630) 350-3000.